ABOUT REAL DEAL SPORTS

Where sport, business and opportunity meet.

There is more to sport than the score.
Most people see what happened. Few understand why.
THE RELATIONSHIPS · THE DECISIONS · THE OPPORTUNITIES
Real Deal Sports was built to explore the business behind the game — sharing the insights, conversations and experiences that shape brands, athletes, companies and careers.
THE REEL

Inside the arena, in motion.

Three decades of brands, athletes and the business of sport.

BOB PHILION · SIZZLE REEL01:16
Bob Philion
WHY REAL DEAL SPORTS

Most people experience sport as fans. I spent three decades experiencing it as an operator.

From global brands and athlete partnerships to business growth, innovation and leadership, those experiences shaped a unique perspective on how the sports industry actually works. Real Deal Sports was created to share that perspective through advisory work, media and insights that help others navigate the business of sport.

Bob Philion
FOUNDER, REAL DEAL SPORTS
CAREER HIGHLIGHTS
President & CEO, Puma North America
President & CEO, Cobra Puma Golf
30+ years building global brands and businesses at the intersection of sport and culture
Employee #1 at Puma Golf, helping build the business from the ground up
Led partnerships with Bryson DeChambeau, Rickie Fowler, Lexi Thompson, Rihanna, Jay-Z, LaMelo Ball, Breanna Stewart, Christian Pulisic and other global ambassadors
Built partnerships across the NBA, Formula 1, LPGA, PGA Tour and leading global retailers
Today advises athletes, founders, brands and investors on growth, partnerships and opportunity
THE NETWORK

Two coasts. One network.

WEST COAST
RDS
EAST COAST
Carlsbad
The innovation side of sport.
Golf equipment capital of the world
Athletes and creators
Sports technology and performance
Southern California sports culture
Access to Los Angeles and the West Coast ecosystem
Boston
The business side of sport.
Global footwear and apparel brands
Universities and emerging talent
Private equity and venture capital
Championship sports culture
Access to New York and the Northeast ecosystem

Together, these two hubs provide Real Deal Sports with a unique perspective on the people, businesses and opportunities shaping the future of sport.

WHAT GUIDES US

Three simple principles.

01

Relationships Matter

The best opportunities begin with trust.

02

Curiosity Wins

The future belongs to lifelong learners.

03

Give Back

Sport should create opportunity for others.

GET IN TOUCH

Let’s connect.

Whether you’re building a brand, growing a business, exploring an opportunity, or simply continuing the conversation, I’d love to hear from you.